To Get Bigger Tips, Waitresses Should Wear Red
Male diners give bigger and more frequent tips to waitresses wearing red T-shirts than to those wearing black, white, blue, green, or yellow T-shirts, according to Celine Jacob and Nicolas Gueguen of the University of Southern Brittany. There’s no such effect from female customers, however, a finding that aligns with research suggesting that red increases women’s attractiveness to men. The study was conducted in France, where tips are generally included in the bill and additional tipping is considered optional. 40.7% of male diners in the study provided additional tips to waitresses, compared with 33.1% of females. Unconsciously, men want to be noticed by attractive waitresses, the researchers say.