Google’s Street View for museum goers

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Google’s Street View for museum goers Google is rolling out a new update for art-related searches today. According to the announcement, the Google Search team joined up with Google’s Arts and Culture team to improve how its systems “understand and recognize” artwork — offering more relevant results. “When you search an artist like Gustav Klimt, […]

Maximize Conversions automated bid strategy in AdWords

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Maximize Conversions automated bid strategy in AdWords Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you […]

The true secret to AdWords success

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“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even […]

New Quality Score metrics: What matters most, and how to improve your ads

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As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian, Google’s chief economist, I recommend you take a look.) Determining the relative importance of Quality Score […]

Cold Emailing Technique

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Chilly messaging is harder than most correspondence for two reasons. You have no association with your group of onlookers yet, and you need non-verbal criticism, so you can’t change your methodology progressively. Accordingly, most icy messages come up short. In any case, they can function admirably. Individuals have assembled professions and propelled new businesses with […]

Know the 3 Key Factors which influence Generation X and Y digitally

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Digital innovation has changed customer conduct, yet numerous advertisers still depend on old intrusion promoting strategies intended for the times of the 30-second TV spot: break shoppers’ screen movement with a message or an offer, do it regularly enough and anticipate that them will purchase. Is it true that anyone is astounded that customary web publicizing […]

What Content Types Influence consumers during purchases

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The web has profoundly and altogether influenced the way customers research and purchase. E-trade is quickly developing and has been an incredible equalizer in permitting shoppers to explore a brand or item before every acquiring choice. As indicated by Forrester’s “US eCommerce Forecast: 2013 To 2018” report, purchasers will be burning through $414 billion online […]