Important ranking factor SEO
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression talked about Important ranking factor in SEO adopted by Bing. It will decrease the impact of links in overall search ranking algorithms.
Here is a snippet of the interview;
“What we might see is that links start to decrease in importance that they have in the general context of the various factors that we use to determine relevance.”
A Microsoft spokesperson from Bing told us, “There are a variety of factors that come into play with ranking signals, links being one of them.” They also explained that links are still a very important ranking signal, and they don’t see that changing anytime soon.
Bing seems to be focusing a bit more on conversational search, but the core 10 blue links are still very dependent on link data for ranking, as well as other conversational search ranking algorithms.