Know the 3 Key Factors which influence Generation X and Y digitally

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Digital innovation has changed customer conduct, yet numerous advertisers still depend on old intrusion promoting strategies intended for the times of the 30-second TV spot: break shoppers’ screen movement with a message or an offer, do it regularly enough and anticipate that them will purchase.

Is it true that anyone is astounded that customary web publicizing simply isn’t performing like it used to? Millennials, who speak to right around a quarter of the aggregate business sector, grew up listening to the commotion and know how to shut it out. Computerized standard promotions are imperceptible to Millennials, generally as pre-move advertisements before recordings are simply something new to disregard.

Generation X buyers need a more fair and direct dialog with brands. They are searching for brands that perceive the estimation of this association. So to stand out enough to be noticed, advertisers need to supplant intrusion showcasing with association promoting, a client driven methodology that puts genuineness, decision and control at the focal point of their procedure.


Generation X and Y  are infamous cynics. They have no motivation to have faith in devotion for reliability’s purpose. They’ve seen the economy drop out from under them, seen legislators lie and seen enterprises do exploitative things.

As indicated by an Elite Daily 2015 millennial overview, one and only percent of Millennials said that a convincing commercial would make them believe a brand more. They trust that advertisements are made and inauthentic. Inside of the same overview, 43 percent of Millennials rank legitimacy over substance while devouring news.

They need legitimate, genuine connections where they can contribute and where they are a piece of the story. It’s one reason Millennials react to online journals so well. Websites are normally composed by an individual (or people), and perusers can take part in the discussion through remarks and shares.

As indicated by a NewsCred study, 62 percent of Millennials concurred that the genuine substance they read and see online — on sites, online networking, in the news — from an organization makes them feel more joined and faithful to the brand.

They have grown up with almost endless access to data, yet they know how to quick forward through TV promotions and maintain a strategic distance from standard advertisements on their most loved sites. So how would you stand out enough to be noticed?

Millennials Need Content Choices

Notwithstanding bona fide content, Generation X need to pick what content they get. At Rapt Media, we studied more than 2,000 customers in the United States and the United Kingdom and found that about half (47 percent) of Millennials need to pick content that is applicable to them, contrasted with only 40 percent of more seasoned purchasers.

Once more, this era grew up in the computerized time, and they’ve spent a large portion of their lives being presented to an expanding number of contending advanced messages every step of the way. So normally, they’re all the more recognizing about the sorts of messages they trust and the sorts of messages they need to get.

This is a piece of the reason we’ve seen the ascent of local promoting as of late. Purchasers would prefer just not to be demonstrated advertisements, they need to hunt down recordings, articles and other substance that is intriguing and important to them.

We found that 60 percent of Generation X like being able to pick content that is pertinent to them, and 63 percent of are all the more trusting of substance that they find all alone, versus substance that is conveyed to them through promoting.

This yearning for more control over what content they see spills into how they connect over all channels on the web. At the point when on Facebook, about half (45 percent) of Gen X like having the choice to pick the sort of format they can see.

This inclination for picking substance gazes us straight in the face when we take a gander at how they carry on online networking. Millennials modify their Facebook newsfeeds, pick who to take after on Twitter and select to piece content from specific pages and applications.

These practices spill into the majority of their online utilization. They need to pick what sorts of messages they get from brands and what points they’re appeared on news locales, and advertisement distributers now ask them which commercial they’d want to see and if a notice is pertinent to them. This all stems from a mind-boggling yearning for decision in the majority of the substance they see on the web, from social to hunt to promoting.

Generation X takes Control on Conetent

As indicated by a late study by Google, Gen X utilize 10.4 unique wellsprings of data when settling on a buy choice. So they are in control.

Since decisions are a basic segment to utilizing substance to market to Millennials, it’s essential to perceive that with decision comes control. In the same customer study, our exploration observed that two out of three Millennials need control over the promotions they are seeing.

Advertisers need to comprehend that when Generation X perspectives a business on a site, it’s more intense than interfering with their TV show with a notice.

Likewise, we found that straightforward things like letting purchasers control recurrence of messages assembles brand reliability for Millennials. Truth be told, our exploration demonstrated that about three out of four Millennials need to control their email memberships from brands.

Ultimately, advertisers need to comprehend that Millennials may view content from distinctive gadgets — another variant of controlling the connection. Our study found that Millennials going by a brand’s site from their cell phones hope to have the capacity to do likewise things they can from a tablet.

Concentrate On The Interactions, Not The Interruptions

The Millennial era — and the gadgets, channels and substance they incline toward — regularly feels like a moving target. However, while that makes advertising to this youthful crowd testing, it’s not incomprehensible. It just errands advertisers with giving important, legitimate encounters and substance.

Take after that legitimacy with decisions — offer your gathering of people some assistance with discovering pertinent substance autonomously. At the point when brands let Millennials take the haggle associations, the engagement result


What Content Types Influence consumers during purchases

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The web has profoundly and altogether influenced the way customers research and purchase. E-trade is quickly developing and has been an incredible equalizer in permitting shoppers to explore a brand or item before every acquiring choice.

As indicated by Forrester’s “US eCommerce Forecast: 2013 To 2018” report, purchasers will be burning through $414 billion online by 2018, a 57.4-percent expansion from 2013.

The self-serve nature of the web has made a colossal open door for brands to put resources into substance and cross-channel dissemination of their substance. Since there have been monstrous increments in interest in computerized substance and its appropriation, a lot of examination has been distributed that measures the advanced levers advertisers pull with regards to the computerized substance and circulation directs they put resources into.

Far less has been done in measuring what really works. What content truly forces individuals to purchase? What channels do purchasers use to settle on a purchasing choice? How can that contrast when making a B2C buy versus B2B?

Of course, advertisers have their own particular examination to let them know what does and does not take a shot at their own locales, but rather it is shaded by their own particular beginning suspicions and inclinations, giving them a skewed perspective of what all around reverberates with purchasers.

Both B2B and B2C Buyers Want Cold, Hard Facts

A few key bits of knowledge rose up out of the investigation:

  • Purchasers pick the information/measurements feature most, 45 percent of the time in the B2C situation and 46 percent in B2B. In depicting why he favored information and insights in the purchasing procedure, one respondent said:
  • B2C purchasers incline toward blog entries at a far more prominent rate than B2B purchasers.
  • B2B purchasers really favored video at a more noteworthy rate than B2C.

The information recommend that B2B dealers ought to genuinely consider video as a medium to clarify their quality suggestion, since about 20 percent of B2B purchasers view it as convincing amid the purchasing procedure.

With scarcely 10 percent of respondents picking infographics, it is unmistakably a top-of-the-channel device. Advertisers like them in light of the fact that they can possibly be viral, however they ought not be considered as a compeller amid the purchasing procedure.

Maybe most essentially, close examination of feature snap inclinations demonstrates that in spite of the fact that 45 percent to 46 percent of purchasers pick information and details as the most convincing substance sort, they are not a mind lion’s share.

In actuality, we see a genuinely expansive dispersion of substance sorts that reverberate over the particular sorts. This recommends an “alternate strokes for diverse people” technique that envelops an expansiveness of substance sorts to guarantee wide request.

Here are two different inquiries we asked in the study, alongside the kind of feature that won out.

B2C: Imagine you are in the business sector for another cooling unit. After hunting Google down “Aerating and cooling Unit,” the accompanying results show up. Which feature would you well on the way to tap on?

B2B: Imagine you are the purchaser for your organization for new information examination programming. The accompanying features show up when you scan Google for “Information Analytics Software.” Which would you say you are destined to tap on?

content type

This exploration demonstrates purchasers in an online research and purchasing procedure search basically for hard actualities to legitimize their buy, however they likewise search for an expansive scope of substance sorts to make a buy.

To give themselves the most obvious opportunity with regards to changing over searchers to purchasers, advertisers must be arranged with the majority of the different sorts of substance that speak to purchasers as they’re doing examination ahead of time of a buy.

Curated from :Content Marketing Strategy

Cold Emailing Technique

Want to Win Digital Marketing Competition – Merge SEO and PPC

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Want to Win Digital Marketing Competition – Merge SEO and PPC

Specialization has long been a piece of the business world, and no place is that more valid than in advanced advertising. As individuals build up their professions in computerized showcasing they have a tendency to end up progressively engaged into their own specific specialty, and with enormous subject territories to ace, it’s nothing unexpected that one can turn into a specialist in PPC, while dismissing the opposite side of the same SEM coin totally.

The advantages of adjusting your PPC and SEO destinations are interminable, and there’s bunches of confirmation that demonstrates that the organizations which put the most exertion into bringing together their objectives see the best SEM results over the long haul, whether that be accomplishing higher movement, more prominent enactment, or better rate of profitability.

Here are three key things to remember as you try to overcome any issues between the two:

Coordinate and Communicate

There may be a mindset that PPC groups are from Mars and SEO groups are from Venus, with the two groups frequently winding up working independently, drove by diverse individuals, now and then in distinctive parts of the same building. In truly vast organizations, or organizations where SEM is outsourced inside and out, the two procedures could be overseen by two totally diverse offices, situated in distinctive urban areas or even distinctive nations. This can make for some really huge holes to succeed.

The initial step is open correspondence and start to manufacture an arrangement of composed objectives. While the individual results every side may be pursuing can be particular, the general targets, eventually the points of the business, are one.

Use the Brand

Research into the common effect of PPC and SEO demonstrates that numerous brands have an unbalanced way to deal with their SEM, with one side getting to be prevailing, while alternate grieves behind. It’s an indication of an absence of correspondence, however there is ordinarily one territory where the watchwords have an in number offer of voice in both PPC and SEO – a business’ own particular image terms.

While it may appear to be clear that you perform well all alone brand terms, this isn’t as a matter of course a given, and in the merciless and aggressive universe of SEM, there’s no spot for lack of concern. In PPC, hope to cover your image terms thoroughly, and check your CPCs – a higher rate could show that you’re doing combating against another person in the visually impaired closeout process. You can likewise put resources into focused insight to screen brand encroachments, and verify you are kept mindful of anybody offering on your terms. In SEO, verify the majority of the metadata around your substance is set up – depictions, pictures, labels; each has a spot in guaranteeing your site is unmistakable and positioned suitably. Your image may be elusive, but on the other hand it’s one of your most profitable resources.

Think Short Term… and Long Term

At the point when the lines of correspondence are opened in the middle of PPC and SEO, and the two have regular targets personality a primary concern, it’s an ideal opportunity to begin sharing astuteness. In the PPC market, the continually moving rundown of contenders, the extent of the notice duplicate being utilized, and the visually impaired closeout framework all in all, implies that keeping in mind the end goal to stay ahead, advertisers need to act quick and move rapidly. Having the capacity to respond to changes and grab the activity when the open door comes is vital to making any progress.

SEO groups, frequently working with legacy locales, have generally been playing the long diversion – precisely curating their substance, checking connections, customizing their quality and adjusting to the incremental overhauls of the significant web crawlers. Both sides can take in a considerable measure from the other, tackling another perspective that can illuminate and advantage their own side – PPC can take in the estimation of maintained crusades and coherence, while SEO can get the specialty of flexibility. The two sides may be altogether different, yet when they locate their shared view, there are immense points of interest to be foun


Focus on Article Pages, Home Pages no more working

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With more guests touching base at a site “through the side entryway”, to be specific by means of pursuit, social or an alluding connection, the times of landing page are no more. Say Media’s Lawrence Horne says articles are the new landing page and shares eight lessons to guarantee you are striking the right plan parity.

As of late, we’ve seen a blast in article page configuration pushing the envelope regarding excellent, rich, narrating. Need I even say the notable article from The New York Times that commenced the rage (here’s a piece of information – it sounds rather like “snow ball”) – which mixed awesome publication with excellent computerized work of art to recount the tale of 16 skiers and snowboarders got in a torrential slide. Today, we see such a variety of awesome samples of editors, craftsmen and technologists teaming up to discover imaginative approaches to tell stories in an extraordinarily advanced manner.

Present day article pages are telling stories through enormous symbolism, recordings, activitys, moves, intelligent components and, obviously, convincing publication. These page plans are incredible for becoming mixed up in a storyline and driving one-time guests, yet they don’t make an extraordinary showing of making an association with the peruser or prescribing the following article to peruse.

On the off chance that that is one great, the inverse is much more terrible. I’m alluding to article pages that are making a decent attempt to slam the site’s elements down your throat. They suggest so much substance that it gets to be useless; always attempting to inspire you to join or take after. These destinations, which are awfully basic nowadays, regard the story as optional. They don’t respect the peruser or the substance.

Quite a long time ago, a run of the mill media site would burn through 80% of outline and designing assets on the landing page and only 20% on the article pages. On the off chance that you hadn’t saw, those days are a distant memory. In today’s advanced world, more guests touch base at a site through the side entryway, specifically by means of hunt, social or an alluding connection, and land straightforwardly on the article page. Truth be told, and a hefty portion of us are as of now mindful, research from examination firm found that Facebook is currently the top wellspring of online news movement. The online networking segment all in all records for 43% of all referrals, in the interim Google represents only 38%.

This implies the article pages themselves, notwithstanding telling an extraordinary story, likewise need to perform the elements of a landing page. They need to position the brand, set the site tone, stock substance and invitations to take action, and even catch email to guarantee future touch focuses. Each page is another landing page (yet remember that it’s likewise still an article page).

On the off chance that the article page is the new landing page, distributers must discover the configuration that conveys the key components of both. Here are eight key principles on striking the right adjust:

1. The story dependably starts things out; different goals come next.

2. Extravagant rich media is awesome, yet just on the off chance that it is firmly coupled to the story. You may think about that as some stories won’t not call for illustrations by any means.

3. The outline must be adaptable; the article group is making tens if not several these every month.

4. The header and top route are imperative in setting the site tone and situating it for new guests – regardless of where you are on the site.

5. Personalisation is vital; influence a guest’s history or other information to suggest substance or highlight new substance they haven’t yet read.

6. Taking after and sharing ought to be available and frictionless, yet not constrained – sharers will share.

7. Suggested substance ought to be curated; it’s as much about the best stuff as it is about related points.

8. The right adjust fluctuates from site-to-site; one size does not fit all and your innovation ought to be sufficiently agile to take into account this.

A genuine bogeyman for me is the volume of “snap cultivating” locales that have advanced again into the standard and are prescribed as “fascinating” further substance at the foot of the pages of the “correct” sites that a peruser at first visits. Unquestionably sites ought to need to keep perusers, comprehend their review propensities and sidetrack them around their own site’s significant substance, not push them away to another to take a gander at, for instance, the “Main 10 fun stops that have shut down”!

What a portion of this is aiding the “benefactor” site drive movement or perspectives, even unwaveringness? This horrible practice is overflowing all through the business right now and gives ineffectively planned destinations gigantic survey numbers – implying that for some obscure reason they thusly hold weight with publicists. In any case, is that truly a drew in gathering of people or even setting for promoters to wish to partner themselves?

Media is experiencing a steady change as it keeps on digitalising. For media properties to flourish, it’s a great opportunity to quit contemplating locales as top-down, landing page drove destinations and begin seeing the article page as your image’s first risk at building a potential association with another peruser, connecting with them and keeping t


Content Marketing Lessons From Hollywood

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Content Marketing Lessons From Hollywood

From troubled sports agents to hyper blue tang fishes, dating experts and baseball managers, let’s explore some poignant lessons I’ve gathered on content marketing from the most unlikely of places: Hollywood movies and their leading actors.

This is the nearest cite I have keep running over that epitomizes the more terrific theory behind substance showcasing. It comes amid an incredible scene between Cruise’s games specialists character, Jerry Maguire, and his just customer, a narcissistic NFL competitor played by Cuba Gooding, Jr.

This thought is the thing that substance showcasing is about: aiding, not offering. It’s about epitomizing another worldview that incorporates words like “tuning in,” “instructing” and “teaching” as opposed to “offering” and “pitching.”

Journey’s character is path more in accordance with today’s advertising surroundings than the assumed deals master played by Alec Baldwin in Glengarry Glen Ross who announced: “Dependably be shutting!”

When you’re pondering what to say or what you look like, simply recollect that, she’s as of now out with you. That implies she said yes when she could have said no. That implies she made an arrangement when she could have quite recently brushed you off. So that implies it’s no more your business to make her like you. It’s your employment not to botch it up.

From grieved sports operators to hyper blue tang fishes, dating specialists and baseball chiefs, we should investigate some impactful lessons I’ve accumulated on substance promoting from the most impossible of spots: Hollywood motion pictures and their driving performers.

This is the nearest cite I have keep running over that typifies the more fantastic rationality behind substance promoting. It comes amid an incredible scene between Cruise’s games specialists character, Jerry Maguire, and his just customer, a narcissistic NFL competitor played by Cuba Gooding, Jr.

This thought is the thing that substance advertising is about: aiding, not offering. It’s about encapsulating another worldview that incorporates words like “tuning in,” “instructing” and “teaching” as opposed to “offering” and “pitching.”

Journey’s character is route more in accordance with today’s advertising surroundings than the assumed deals master played by Alec Baldwin in Glengarry Glen Ross who declared: “Dependably be shutting!”

Substance promoting is NOT interference based advertising where you break into your crowd’s day with your informing, on your time. It’s about comprehension the needs and needs of your imminent clients and giving them the data they require, when they require it, i.e., “Dependably be making a difference!”

Listen to Tom Cruise when you’re making your substance methodology or conceptualizing point thoughts, and utter it like a mantra under your breath: “Assist me with helping you.” This is the place the expectation that drives substance promoting originates from.

Brad Pitt thoroughly understands substance promoting when he plays Billy Beane, the Oakland A’s general administrator, in Moneyball. Why? Since he realizes that baseball, much the same as substance promoting, is a numbers diversion. Consider this:

It’s not searching too useful for your viral substance stupendous hammers, is it? Hitting an amazing pummel factually is much rarer than getting on base with a hit, which happens 25 percent of the time.

Same thing goes for substance advertising: The more you “get on base” with your substance, the more risks you need to (allegorically) thump it out of the recreation center.

Your substance doesn’t need to be shocking, astounding, or somewhere in the vicinity immaculate it harms. What it must be is useful by noting inquiries individuals are looking for… actually.

With more than three billion inquiries happening each day (and in all probability more than that at this point), you have awesome shots of being found. That is, whether you improve your substance for hunt aim, not only for an attractive title.

Think of many substance theme thoughts by concentrating on noting inquiries, not taking into account watchwords, and you have the making of a playoff-commendable season.

In Hitch, a fun motion picture with Will Smith in charge, we take in the significance of supporting our leads with substance advertising. Sound fantastical for a romantic comedy? Give me a chance to give you some connection.

Smith plays Alex “Hitch” Hitchens, a dating specialist who helps not really dating-clever men court their craved ladies. He guides Kevin James’ character, Albert, to point high for a lady who might characteristically be out of his class.

Individuals purchase from organizations they like. Individuals like organizations they trust. Trust is fabricated by giving valuable, applicable data to individuals who are searching for it — and that is particularly genuine in the event that they gave you authorization to do as such.

This is the lead supporting stride of substance promoting — a basic checkpoint and frequently an ignored one. There are numerous approaches to support a lead, whether it’s as messages, free aides, recordings, web journals, without any end in sight.

What everything comes down to is staying top-of-brain, expanding your image mindfulness, demonstrating your idea initiative, and in particular — drawing your prospect nearer to a deal.

Obviously, one of the best quotes is advised to us by a benevolent, yet distracted blue tang fish named Dory, voiced by Ellen Degeneres in Finding Nemo: “Simply continue swimming, simply continue swimming!”

Truth be told, this was one of the greatest substance showcasing lessons that our Vertical Measures group conferred when we asked them their most essential takeaways from the previous six years.

Don’t apprehension over accentuation, voice, structure and symbolism for a considerable length of time when you could be procuring a few genuine prizes in the event that you simply distributed the darn thing as of now.

To make these insights your existence, it takes consistency and devotion to substance creation. It takes distributed substance quite a long time, after quite a while for a decent measure of time.

It means you’ve picked up the trust of Google as a legitimate site source and the trust of your gathering of people as a pertinent, helpful substance supplier. It means confronting dim hollows, unnerving predators and unexpected snags to get to your finished objective.

A Phoenix-based web showcasing office assisting customers with driving productive development through substance advertising. Quinn has sharp bits of knowledge into both the abnormal state methodology work and regular usage that goes into making advanced promoting that drives results. She shows substance showcasing workshops around the nation and talks frequently on points of whimsical advertising, the significance of substance, configuration, and social engagements.




Team effectiveness assessment

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Team effectiveness assessment & bottlenecks

Organizations across the globe keeps on emphasizing on team building, team management and trying to create team based culture and wants to run the organization on team based culture these teams handle some of major task / projects of organization and then run the whole show; however there are some practical pitfalls and bottlenecks in this system.

These bottleneck or issues are so big that sometime it impacts the organization up to root per research the biggest bottleneck of all the times is “Ineffective Communication” which account more than 20% of all the issues, followed by lack of effective planning, visioning and goal setting.

Team Effectiveness Bottlenecks

The Below Chart shows How team spends their time and its effectiveness?

Solutions & Conclusions:

People constitute team and teams constitute organization, these teams become primary driver for the business growth. Then it becomes highly important to see the teams are equipped with enough learning and training to perform the duties with efficiency and effective manner. Teams with good learning and training accomplish the task in less time and also bring harmony in the teams.

Only by having good team in place doesn’t ensure good results, the teams need proper training and support to work effectively and productively. The most important training the team should start with effective communicationthis will help in establishing free flow of information within the team and outside with external business stakeholders. After a full-fledged training on communication the next phase of training should focus on work planning, goal setting and prioritizing. This will enable individuals to be set on track and on time with their assigned task and deliverable.

Organizations with better training support system are able to create team based culture, which helps in taking better business decisions, healthy work environment which all leads to increase in productivity and growth of organization and individuals.

Why is a well written resume important?

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Why is a well written resume important?

My Qualification and experience was perfect match, but I was not selected. Why?

Let’s find out the solution to this problem and ways to handle this situation.

Last week I attended an interview at Yahoo India for a position of Marketing Manager; the requirement was very well matching in every sense with my experience and qualification.

The interview started in same old fashioned way; she was carrying hard copy of my resume and discussion started with basic question: Tell me something about yourself?

I started briefing her about my personal background, education qualification and then jumped on work experience; describing about roles and responsibilities of recent organization…. It was going well as I thought of…but was interrupted in middle and discussion went on to some other topic of my work experience i.e. on to my event management experience, which was not really relevant to the job requirement.

The discussion went for about 20 minutes, and it was concluded in this way; we are looking for some more experienced person and your experience doesn’t match with requirement, we will get in touch with for any other opportunity matching to your experience. Thank you for your time.

And I lost an opportunity; I was out of discussion room and started thinking what went wrong during the discussion. I felt that the interview was going good till the time I was not interrupted and started discussing something irrelevant i.e. my event management experience. She was asking more details about my events and related activities and the more we were discussing about it, we were moving far from the core requirement. She was hardly giving look to my resume as she was busy listening to me.

The basic problems I gazed out were;

  • She didn’t scan my whole resume during the discussion
  • I said something irrelevant while answering to a question and that led to distraction of thoughts.
  • I couldn’t manage to bring her back to my resume and discussion on core experience which was required for that job.

Here’s the Solution I found out to overcome this problem;

  • The resume contains lots of information, which might look as irrelevant to look or refer during the discussion by the interviewer.
  • put the most important and relevant information about the job you applying for in the first half of the page in fully readable format.
  • Focus on most important skills and achievements related to the job.


Manager or team leader?

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Manager or team leader

I’m sharing this issue because I had come across this question during one of my interviews with a mid Size company in Bangalore. I Left my previous company few months back due to some personal reasons and I was desperately looking for job after spending almost 3 months in search of a good job with MNC’s , I did not got any chance and started feeling my LUCK is not supporting me. Then I started to look for opportunities with smaller / start-up companies also. This really started giving some good interviews, but the next issue started arising….the PAY package. These small companies couldn’t afford to pay hefty salaries and are reluctant in hiring someone, with a fear in mind, if market goes up or they come across better opportunity with a good salary they will move out…companies do not want to be in this type of situation and suffer big loss and time.

While my job search was going on, I came across with an opportunity for position of Team Leader with a start-up company. During the interview I was briefing about my past experience and job roles. As I started saying I was working as manger with a USA based Software Company; I was interrupted and gentleman said…Look we are not looking for manager; we don’t have any managers in our office, If you are here for managerial job, sorry we do not have. I was curious to know why?

He explained me with basic definition of Manager– “A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary.”  And a leader is – “someone who goes first, initiates and coaches others to perform the task.”

After detailing  the definitions he said,” we don’t have that huge amount of work or work force; who needs to managed or monitored” we want someone who can be a  Team leader , should be capable to  perform his own task , help and coach teams in performing the task and create positive energy in the team.

I was convinced by his thoughts and agreed for the position of Team Leader. I returned back home, but that thought was still in mind and I started thinking and associating about the same Leadership role I performed 4 years back when I had joined Solutions for Infragistics project.

Infragistics was a new project for Solutions and task was to do the marketing, branding and business development for their products and services. I had a very small team; me and Vinayak and my boss Vineet.

We started the program at slow pace, as the product and company was new to Indian market and above all it was a 3rd party controls Toolset Company and had a very niche market. It was a hit and trial activity I did and managed to get the pulse of customer, understood customers needs and their pain points and accordingly we directed our pitch and communication, directly pressing to their needs.

In 2 months of time I was able to get hold on the customer’s needs and wants and our work process was in the right way, I started delegating the task to Vinayak, used to monitor is talks, his email communications and suggest him to do the correction wherever it was required and in few months he was on his own. We did remarkable business for complete 3 years at Solutions for Infragistics, Then on one fine day we got news; seeing our efforts and business; Infragistics decided to open their own office in India and we were going to be the part of core team.

This all justifies that companies with smaller teams /workforce or startups should always hire a good team Leader than a manager.

Interview selection parameters

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Interview selection parameters

You all would have attended many interview in past and would have got feedback after the interview that “your profile doesn’t suits with the requirement” or “will call you back” or some other answer , just to avoid saying “NO” directly.

Generally this happen, because in interviews ,we try to tell what ever we want to tell (all the good(s), not what the interviewer wants to hear. Most of times we just answer the question asked by interviewer, without knowing what exactly the interviewer wants to judge by asking that question.

“Always remember –interview is not a Question and Answer Session. Its time to market and sell your Qualities, achievements and yourself to your prospective employer”

Below I have mentioned some of the Key Parameters, which are used by almost all the companies in the globe and for any job & position. This parameter is applicable to IT, Sales, marketing, CEO’s, etc…



Possible Question(s)*

Communication skills Defined by an individual, clarity, presentation, listening skills and understanding of non-verbal cues/body language.
  • Tell some thing about yourself?
Innovative/Creative Defined by New Ideas, thoughts, their implementations, using cost effective methods & practicality of these ideas
  • Given a scenario/situation how you will respond?
Decision Making Defined by logical, rational thinking, ability to consider all the possible alternatives, resolve conflicts, make timely & independent decisions
  • How will you develop the market for xyz product or service?
Problem Solving Defined by an individuals ability to be analytical, deductive/inductive, handle stress
  • What approach you will follow to develop the brand or increase sales?
Values Defined by Individuals honesty, integrity, loyalty, stability.
  • Do you bribe the customer to get the business deal?
Interpersonal Relations Defined by an individual’s ability of being intimate, sensitive, trusting, have an open and transparent communication.
  • How comfortable you are working with team?
  • How will you convince your colleague (senior) to do his job in some other good ways?
Leadership Defined by an individual’s ability to envision the future, motivate others, delegate effectively, give objective& constructive feedback, and make quick and fair decisions.
  • What lead role you taken in your previous assignments?
  • Do you handle a team?
  • How you get your work done from your colleagues?
Team Orientation Defined by an individuals ability to work with others, open to others suggestions/ideas, open to criticism, share one’s own knowledge, acknowledge others contribution.
  • Do you do any other extra curricular activities with your team other than work?
  • What philosophy you adopt to get the work done from your teams?
Attitude Defined by an individuals perseverance, presence of mind, willingness to learn, being adaptable and competitive
  • You seem to be very dull, why should I select you?
  • You are very egoist and won’t be able to cope with team?
Initiative/Proactive Defined by an individuals ability to identify and implement a new idea/direction, take risks, start new project independently, willingness to take responsibility
  • You have to develop a very virgin market, would you be able to take up this challenge?
Assertiveness Defined by an individuals high self confidence and self esteem, ability to openly express positive and negative feelings(taking it positively)
  • You haven’t done significant work in your previous organization and doesn’t suits to our needs, do you have any thing to say?
Stress Handling Defined by an individuals ability to manage one’s own behavior ,remain calm in crisis situation, manage complex task effectively, handle several projects simultaneously
  • Would you be able to handle multiple projects at a time?
  • We want some one who can do multitasking, can you do this?
Adaptability/Flexibility Defined as being open to different ideas. Modify one’s behaviors in the face of failure/criticism/a better suggestion, being comfortable in any situation
  • Are you ready for relocation?
Conflict resolutions Defined as the ability to think analytically, fact finding, staying calm under stress, be sensitive to issues, be objective
  • How will you react to customer grievances and complaint, which has occurred due to your negligence?
Achievement Motivation Defined as being ambitious, drive to succeed, result oriented
  • What was your accomplishment in last assignment?
  • Do you have nay promotion in previous organization?

The * possible Question(s) section contain only few question, but their can be many more question in many ways. It’s my sincere request to all the readers to add up the question for the benefits of other job seekers and can of help to them.

is frequent job change is good?

Posted on Leave a commentPosted in Business, career, computers, Finance, IT, jobs, Marketing, monster, naukri, placement


Is frequent job change is good?

As a general practice, longevity at a company is preferred because is shows dedication and commitment. But in technical fields, it is common to see frequent job changes.

 First question comes to mind: why Change?

  • Is job no more challenging?
  • Bored of doing same job every day?
  • You are not getting lead in to new projects?
  • Is company not doing well, no projects /assignments?If their some thing bad from company side…. then its better to change, because you can’t change company so better you change yourself.

Else the candidate need to look in to him self and do self introspection and will give the answers for change or continue at work.

Self Introspection will be able to give you insights where you lacking and where you need improvement.

Longevity – is all about contribution. The duration of stay with the company should be dictated by your role & contribution. Certain roles require longer having significant achievements than others.

For example, and IT leader may need 2 years to create a significant value & contribute a lot to the organization; A CFO may do so in 6 months, a salesman in 5 years. It is all relative.

I have also found that recruiters ignore “odd” career paths when the results are significant and deemed valuable in the context of the role. Longevity is preferred to a certain point. Too long with any single company and it can be seen as getting to know their internal processes too well … this become boring & unproductive . But, at the same time you can switch too frequently which can be seen as some type of work ethic problem.

My belief is that you need to stay with a company as long as you are growing…and growing in sync with the company. Changing company many not are the right decision (provided company should be doing well). It’s better to take proactive step in taking up new challenges, come with new ideas at work, try to do the same work with in more efficient way…and will help you to work with more enthusiasm.